Promotion and publicity are two key aspects to assure new-to-market ってやはり古くない？

Instead, local importers and distributors take ownership and responsibility for commercializing the wine among the different points of sale. In addition, some foreign wine producers/exporters have the option of exporting directly to large retail chains or specialty stores

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Importers usually operate regionally since national coverage presents logistical challenges given the country’s infrastructure.

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Promotion and publicity are two key aspects to assure new-to-market labels will have success in both on-trade and off-trade channels. To increase chances of success in the market, wineries are encouraged to allocate more funds towards retail, hotel and restaurant promotions in Mexico.

gain.fas.usda.gov/Recent GAIN Publications/Opportunities Abound for U.S. Wines in Mexico_Mexico ATO_Mexico_12-8-2010.pdf [gain.fas.usda.gov]